The Power of Visual: How to Communicate Science

The Power of Visual: How to Communicate Science

No scientist produces to keep his research closed in a library, right? I say that as a researcher too. Our intention is to be able to help the society with our discoveries! Okay, but what does visual and communication science have to do with it? Easy, I’ll get there.

Okay, so if our intention is to make our research reach more people, inside and outside (often) the academic world, it is important that others can understand our analyzes.

WAYS TO COMMUNICATE

If we look at different ways of communicating a thesis, an article, a publication in general, we can find some ways, such as:

  • video
  • visual
  • text
  • sound piece

However, especially within the academic environment, the most common is to have research being communicated in a textual form. Which may be correct, but it is often not the most efficient way to attract attention.

Actually one of the most effective ways to communicate science today is through the visual. That is, through images, illustrations, infographics. This is because, infographics, for example, allows us to work not only on the content but also an identification with the reader. Here are some examples of how to communicate visually:

 communicate science visually   

Coronavirus infographic

So, we can understand that working with images within your articles and theses can help you a lot, right? In addition, this type of communication is:

  • more didactic; because, through images, anyone can better understand any subject raised, more easily.
  • assertive; your vision will be clearer
  • memorable; people will remember your construction easier.


That is, when we are talking about research, theses, articles, whether for master’s students, doctoral students, undergraduate students or teachers, we need to keep in mind some facilities that can help our work. Working with visual to communicate science, is certainly a way to keep your analysis more didactic and with greater reach inside and outside the academic world.